Brand Kit
Convergence Brand Kit
Two variations of the Convergence brand: Patriotic and Tactical.
Logo
Do
- Keep clear space around the mark equal to the height of its star.
- Use the SVG files so the mark stays crisp at every size.
- Pick the Primary or Alternate Colors lockup based on background contrast.
Don't
- Recolor the mark outside its variant's palette.
- Stretch, skew, or rotate the logo.
- Place the mark over a busy photo without a solid panel behind it.
Color Palette
#003366 Primary — headings, nav, bands #cc0000 Accent — buttons, donate #343434 Body text #a6a6a6 Muted — borders, secondary text #b6d5f2 Soft accent #ffffff Background / text on dark Typography
Display / Headings · Shipped: Mulish
Convergence
Licensed alternate: Halyard — fonts.adobe.com/fonts/halyard
Body · Shipped: Libre Franklin
We are a faith-based nonprofit dedicated to providing personalized, innovative mental health support for Veterans in need.
Licensed alternate: Noka Semibold — fonts.adobe.com/fonts/noka
In Use
Logo
Do
- Keep clear space around the mark equal to the height of its star.
- Use the SVG files so the mark stays crisp at every size.
- Pick the Primary or Alternate Colors lockup based on background contrast.
Don't
- Recolor the mark outside its variant's palette.
- Stretch, skew, or rotate the logo.
- Place the mark over a busy photo without a solid panel behind it.
Color Palette
#c99e00 Primary — headings, mark #4b5320 Primary background, pairs with #c99e00 #000000 Secondary — occasional pairing #ffffff Background / text on dark Primary pairing: #c99e00 on #4b5320. #000000 is an occasional secondary pairing.
Typography
Body · Shipped: Oswald
We are a faith-based nonprofit dedicated to providing personalized, innovative mental health support for Veterans in need.
In Use
Voice & Tone
Convergence sounds warm, plain-spoken, and faith-grounded — never clinical, never salesy. We write about Veterans, not "users" or "clients." One rule holds across every page, every language, and both variants below: always capitalize Veteran, Veterans, and Veteran's when it refers to people who served — it's deliberate, not a typo, because it's how we show who we exist for.